Work
RESUME
About
ROLE
Lead Designer
TIMELINE
Nov 2021 - Aug 2023
TEAM
Client Interaction &
Experience
SKILLS
Interaction Design
Visual Design
Design Systems
User Research
TOOLS
Figma
Framer
Go Green for our Planet.
ecolyfe
Our carbon footprints are everywhere and growing - fast. i.e driving to work, going on a shopping spree etc.
One of the ways we’re are trying to reduce our footprints is to take account of our carbon emissions and make efforts to reduce them.
Problem: We leave our Carbon Mess aka. Carbon Footprints everywhere.
Initially, the app will only be open to York University residence students.
Depending upon the success of the app, we will open up to the other 48,000 undergraduate York University students.
After the success at YorkU, we expand the app to other residence students in Ontario.
Due to COVID-19, there are less number of students in residences but we are hoping that will change soon.
Average number of post secondary students studying in Ontario
900K
Average number of students staying in residences in Ontario
100K
Approximate students living on York University residence
1750
No of university residences on York Keele campus
07
Current Target Market Size
How might we encourage the 3Rs (Reuse, Reduce, Recycle) by engaging students in a rewarding way?
Simple ways to reduce our carbon footprint:
Choose organic and local foods.
Walk, bike, carpool, use mass transit. Buy less stuff. Bring your own reusable bag and many more.
Our goal aligns with SDG13: Climate Action
Few Ecofriendly Activities for Students
Doing Laundry once a week
Lower water usage, Low electricity usage, Less water pollution, cheaper, more free time
Use of public transport
less congestion, faster commutes, more convenience, higher productivity and lower emissions.
Use of reusable cups for coffee
They support sustainability, you’ll produce no single-use waste From drinking coffee
Solution. A habit-rewarding app that educate students about their carbon footprint and rewards them for adapting eco-friendly techniques.
Eco Community
Interact with members. A fun way to engage with the Eco Community within the university
CarbonMess Calculator
Become aware about your carbon footprint by calculating your CarbonMess
Impact Stats
View your impact on planet earth and how much carbon you have been off setting.
Leaderboard
Compete with your friends on the basis of Ecopoints earned from tracking progress
Habit Tracker
Choose habits and track your progress along the way with habit tracker
Sustainable Marketplace
Redeem discounts from Ecopoints and spend them on sustainable products
Your Rewards with discounts
Marketplace for Sustainable Products
Buy with coupon code from the website
Sustainable Marketplace
*concept photos
Your Impact on the planet
Post pictures of doing an eco-activity
Leaderboard amongst university residence
Others on the app
*concept photos
Habit Builder
Select a habit to get started with
Your commitment per week
Congrats! you have started a habit
*concept photos
Record and Earn EcoPoints
Record your activity each day
Be eligible for a discount
Habit Tracker
*concept photos
What is unique about our solution?
How are we different?
We are a gamifying the experience with the help of university leaderboard and the marketplace for sustainable products
📦
Our greatest strength?
The app is the platform to promote sustainable products by generating awareness of companies making them.
⚡️
Why the team is unique?
We are a diverse group of York University students with the a knowledge pool of design, programming and climate science
😃
ROLE
Lead Designer
TIMELINE
Nov 2021 - Aug 2023
TEAM
Client Interaction &
Experience
SKILLS
Interaction Design
Visual Design
Design Systems
User Research
TOOLS
Figma
Framer
Go Green for our Planet.
ecolyfe
Our carbon footprints are everywhere and growing - fast. i.e driving to work, going on a shopping spree etc.
One of the ways we’re are trying to reduce our footprints is to take account of our carbon emissions and make efforts to reduce them.
Problem: We leave our Carbon Mess aka. Carbon Footprints everywhere.
Initially, the app will only be open to York University residence students.
Depending upon the success of the app, we will open up to the other 48,000 undergraduate York University students.
After the success at YorkU, we expand the app to other residence students in Ontario.
Due to COVID-19, there are less number of students in residences but we are hoping that will change soon.
Average number of post secondary students studying in Ontario
900K
Average number of students staying in residences in Ontario
100K
Approximate students living on York University residence
1750
No of university residences on York Keele campus
07
Current Target Market Size
How might we encourage the 3Rs (Reuse, Reduce, Recycle) by engaging students in a rewarding way?
Simple ways to reduce our carbon footprint:
Choose organic and local foods.
Walk, bike, carpool, use mass transit. Buy less stuff. Bring your own reusable bag and many more.
Our goal aligns with SDG13: Climate Action
Few Ecofriendly Activities for Students
Doing Laundry once a week
Lower water usage, Low electricity usage, Less water pollution, cheaper, more free time
Use of public transport
less congestion, faster commutes, more convenience, higher productivity and lower emissions.
Use of reusable cups for coffee
They support sustainability, you’ll produce no single-use waste From drinking coffee
Solution. A habit-rewarding app that educate students about their carbon footprint and rewards them for adapting eco-friendly techniques.
Eco Community
Interact with members. A fun way to engage with the Eco Community within the university
CarbonMess Calculator
Become aware about your carbon footprint by calculating your CarbonMess
Impact Stats
View your impact on planet earth and how much carbon you have been off setting.
Leaderboard
Compete with your friends on the basis of Ecopoints earned from tracking progress
Habit Tracker
Choose habits and track your progress along the way with habit tracker
Sustainable Marketplace
Redeem discounts from Ecopoints and spend them on sustainable products
Your Rewards with discounts
Marketplace for Sustainable Products
Buy with coupon code from the website
Sustainable Marketplace
*concept photos
Your Impact on the planet
Post pictures of doing an eco-activity
Leaderboard amongst university residence
Others on the app
*concept photos
Habit Builder
Select a habit to get started with
Your commitment per week
Congrats! you have started a habit
*concept photos
Record and Earn EcoPoints
Record your activity each day
Be eligible for a discount
Habit Tracker
*concept photos
What is unique about our solution?
How are we different?
We are a gamifying the experience with the help of university leaderboard and the marketplace for sustainable products
📦
Our greatest strength?
The app is the platform to promote sustainable products by generating awareness of companies making them.
⚡️
Why the team is unique?
We are a diverse group of York University students with the a knowledge pool of design, programming and climate science
😃